Northwind Studio
Lumen Skin · Last 30 days
- Spend
- $18,400
- ▲ 8%
- ROAS
- 4.6x
- ▲ 12%
- CPA
- $14.20
- ▼ 9%
- Conversions
- 1,296
- ▲ 17%
Spend trend
Top creatives
- Podcast-style serum review6.1x
- Review-led testimonial5.2x
- Before/after static3.8x
Insights
- Video concepts outperform static ads by 1.6x ROAS.
- Review-based hooks drive the lowest cost per acquisition.
- TikTok is scaling faster than Meta this month.
Next steps
- Launch 3 new review-led video variants.
- Shift 15% of Meta budget to TikTok.
- Refresh the before/after static; frequency is rising.



























